Benchmarks
Benchmarks
One question, one figure, one source, and the date it was last checked. The numbers a startup marketing stack is planned and judged against.
- 25per cent a year
How fast is cross-border e-commerce growing in 2026?
Cross-border e-commerce is growing about 25 per cent a year, roughly twice the domestic rate.
Last checked · 5 sources
- A$3.5 billionannounced funding
How much venture funding did Australian startups raise in 2026?
Australian startups raised about A$3.5 billion across the first half of 2026, with A$1.8 billion in the March quarter and A$1.7 billion in the June quarter.
Last checked · 4 sources
- 16months
What is the median CAC payback period for B2B SaaS in 2026?
The median B2B SaaS company recovers its customer acquisition cost in 16 months.
Last checked · 3 sources
- 84per cent
What is median gross revenue retention for SaaS in 2026?
Median gross revenue retention across B2B SaaS is 84 per cent, down four points year on year.
Last checked · 1 source
- 3.2:1ratio
What is a good LTV to CAC ratio for SaaS in 2026?
Median LTV to CAC across B2B SaaS is 3.2 to 1, with the top quartile between 4 to 1 and 6 to 1.
Last checked · 2 sources
- 25per cent
What is the median Rule of 40 score for SaaS in 2026?
The median SaaS Rule of 40 score rose from 15 per cent to 25 per cent between CY-24 and CY-25.
Last checked · 3 sources
- US$193,000ARR per employee
What is median ARR per employee for SaaS in 2026?
Median ARR per employee across B2B SaaS is US$193,000, up 29 per cent year on year.
Last checked · 1 source
- 1.37magic number
What is a good SaaS magic number in 2026?
The median B2B SaaS magic number is 1.37.
Last checked · 1 source
- 19.4per cent of marketing budget
What share of the marketing budget goes to martech in 2026?
Martech takes 19.4 per cent of the marketing budget in 2026, down from 26.6 per cent in 2021 and a five-year low.
Last checked · 2 sources
- 15,505products
How many martech products are there in 2026?
The 2026 Marketing Technology Landscape counts 15,505 products, up 121 on the year.
Last checked · 3 sources
- 68.01per cent
What percentage of Google searches end without a click in 2026?
68.01 per cent of United States Google searches ended without a click in the first four months of 2026.
Last checked · 3 sources
- 14per cent
Do ChatGPT, Perplexity and Google AI Overviews cite the same sources?
Only about 14 per cent of top-cited sources are shared across ChatGPT, Perplexity and Google AI Overviews.
Last checked · 2 sources
- 8per cent click-through
How much does an AI Overview reduce click-through rate?
Click-through falls to about 8 per cent when an AI Overview is present, against about 15 per cent when it is not.
Last checked · 2 sources