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Mediterranean Ventures

Benchmark

How fast is cross-border e-commerce growing in 2026?

Cross-border e-commerce is growing about 25 per cent a year, roughly twice the domestic rate.

Checked against the source on . The underlying research is dated .

Cross-border and market figures cited on this page
MeasureValue
Cross-border e-commerce growthabout 25% a year
Share of all e-commerce by 2027about 22%, projected
Southeast Asia cross-border market, 2026US$50.37 billion
Global-e GMV, June quarter 2026above US$2 billion
Australian online spend, 2025A$82.6 billion, up 14%
Australian online spend through pure marketplacesA$18.9 billion, 23% of online

Cross-border e-commerce is growing at roughly twice the rate of domestic e-commerce, at about 25 per cent a year, and is projected to reach about 22 per cent of all e-commerce by 2027. Southeast Asia's cross-border market alone is estimated at US$50.37 billion in 2026.

The tooling caught up first. Shopify Markets sells internationally from a single store across more than 130 currencies with multi-language storefronts and duties at checkout, Markets Pro offers a merchant-of-record route into more than 150 countries, and Shopify's partner Global-e passed US$2 billion of gross merchandise value in the June 2026 quarter, its first time above that mark in a non-peak quarter.

Australia is the anchor market for the firm's work and the figures are specific. Australians spent a record A$82.6 billion online in 2025, up 14 per cent, with 9.8 million households shopping online and 24 per cent of all retail spend now online. A$18.9 billion of that went through pure online marketplaces, 23 per cent of online spend, while average baskets are about A$10 smaller than in 2020.

Sources