What is median gross revenue retention for SaaS in 2026?

Gross revenue retention measures what is left of last year's revenue before any expansion is counted, so it isolates churn and downgrade from upsell. The 2026 Aleph and Benchmarkit dataset of 342 SaaS and AI-native companies puts the median at 84 per cent on full-year 2025 actuals, four points below the prior year.

A 4-point fall in GRR alongside a 2-month improvement in CAC payback, from 18 months to 16, describes a specific kind of market. Companies are acquiring more efficiently and keeping slightly less of what they acquire, which shifts the operating question from acquisition volume to whether the product and the onboarding sequence hold the customers that acquisition delivers. That is a customer journey problem before it is a marketing one.